WL Food Marketing - Fresh Fruits Excellence

WL Food Marketing

Excellence in Global Food and Beverage Distribution

Fresh vegetables with water splash
Strawberry splash
Mango splash
Pineapple splash
Blueberry splash

Bridging Global
Food and Beverage Excellence

with Markets in the
Middle East and Asia

Since 2018

Exclusive Distributor for 25+ Countries | Retail & HORECA Specialists

Countries Icon
25+
Countries
Producers Icon
150+
Producers
Business Growth Icon
6
Years

Join Our Global Network

Get exclusive access to premium global food partnerships and market opportunities.

Our Value Proposition

Three pillars of excellence that define our approach to global food distribution.

Explore Our Network

Explore Our Network

150+ Premium Producers

Comprehensive network of certified producers across 25+ countries with exclusive distribution agreements.

End-to-End Value Chain Management

with Bester and Braza Foods

Integrated supply chain solutions from sourcing to final delivery with comprehensive tracking and quality control.

Food Safety Certified

UAE Market Entry Experts

Complete regulatory compliance and market entry support with all required certifications and documentation.

Dynamic Product Range Showcase

Filterable mosaic grid showcasing our comprehensive product portfolio across four key categories.

Organic & Exotic Fruits - WL Food Marketing
Premium Retailers

Organic & Exotic Fruits

Premium selection of organic tropical and exotic fruits including pineapples, papayas, mangoes, coconuts, and kiwis sourced from certified sustainable farms worldwide.

Key Clients:
Premium RetailersLuxury Hotels
Premium Chocolates - WL Food Marketing
Luxury Retail

Premium Chocolates

Artisanal Swiss chocolates with sustainable cocoa sourcing and luxury packaging for premium gift experiences and gourmet culinary applications.

Key Clients:
Luxury RetailHotels
Premium Meats - WL Food Marketing
Five-star Hotels

Premium Meats

Premium pork and beef from certified Polish farms with EU quality standards and traceable supply chain for exceptional dining experiences.

Key Clients:
Five-star HotelsPremium Restaurants
Premium Seafood - WL Food Marketing
Fine Dining

Premium Seafood

Premium fish and seafood from pristine waters worldwide with sustainable fishing practices and quality certifications for restaurants and fine dining establishments.

Key Clients:
Fine DiningSeafood Restaurants
Italian Delicatessen - WL Food Marketing
Gourmet Restaurants

Italian Delicatessen

Authentic Italian specialty foods including artisanal cheeses, cured meats, and premium oils from traditional producers with protected designation of origin certifications.

Key Clients:
Gourmet RestaurantsSpecialty Stores
Premium Feed Grass & Alfalfa - WL Food Marketing
Dairy Farms

Premium Feed Grass & Alfalfa

High-quality alfalfa and Rhodes grass varieties for livestock feed with exceptional nutritional value and palatability for optimal animal health and productivity.

Key Clients:
Dairy FarmsLivestock SectorFeed Mills

Ready to Source Premium Products?

Access our complete product catalog with detailed specifications, certifications, and sourcing information for informed decision-making.

25+
Source Countries
500+
Premium Products
100%
Certified Quality
6
Years Excellence

Quality & Safety Standards

Every product meets international quality certifications and safety protocols, ensuring excellence across our global supply chain.

Global Standards

GlobalGAP, EU Organic, ISO 22000 certifications ensuring international compliance.

Safety Protocols

HACCP, BRC food safety management systems with rigorous testing procedures.

Ethical Sourcing

Fair Trade, Rainforest Alliance partnerships supporting sustainable communities.

Quality Assurance

The MSA grading, along with the DOP certification, incorporates continuous quality monitoring systems.

Organic Certified
Halal Verified
MSC Sustainable
HACCP Safe
Premium Grade
Success Stories

Proven Market Entry Success

Real results from our strategic partnerships across fresh produce, premium foods, and specialty products.

Organic Exotic Fruits Distribution
Success Story

Organic Exotic Fruits Distribution

TropicalFresh
"
WL Food Marketing transformed our organic fruit portfolio from a local supplier to a regional powerhouse across the Gulf states.
— Managing Director, TropicalFresh
Starting Point
Single country
Market Presence

Key Results

300+ premium outlets
$3.5M+ annual revenue
Organic certification expansion
Premium Meats Distribution
Success Story

Premium Meats Distribution

Sokołów
"
WL Food Marketing's understanding of halal certification and premium positioning transformed our Middle East strategy.
— Export Director, Sokołów
Starting Point
Limited
MENA Presence

Key Results

85% premium hotel coverage
300% revenue growth
Halal certification achieved
Swiss Chocolate Luxury Market
Success Story

Swiss Chocolate Luxury Market

Läderach
"
Their expertise in luxury retail positioning and sustainability messaging exceeded our expectations.
— Regional Manager, Läderach
Starting Point
$500K
Regional Sales

Key Results

400% revenue increase
Luxury mall placement
Sustainability certification
Premium Seafood Distribution
Success Story

Premium Seafood Distribution

Luxury Resort & Marina Complex
"
WL Food Marketing's specialized seafood sourcing network transformed our restaurant offerings with ultra-fresh premium selections.
— Executive Chef, Luxury Resort & Marina
Starting Point
5 suppliers
Supplier Network

Key Results

60% menu expansion
98% freshness quality score
45% seafood revenue increase
Client SuccessClient Success

What Our Partners Say

Trusted by leading retailers, restaurants, and producers across the MENA region and beyond.

Retail Excellence
"They understand the market and helped us source producers across a wide variety of categories. This level of experience and understanding is invaluable."

Carrefour UAE

Procurement Team - Dubai

Food Service
"We really enjoy working with the WL team, they are so engaged in our brand, the advice and guidance is invaluable, and they get the job done."

Fresh on Table

General Manager - Dubai

Producer Partnership
"We had tried many times unsuccessfully to penetrate the UAE market until we engaged WL Food Marketing. Within 6 months we had a contract."

Avogreen Kenya

CEO - Kenya

Leadership Team

Decades of combined experience in global food logistics, distribution, and market development.

Brian Barriskill

General Manager

20+ years in global food logistics with experience at DHL, Lactalis, Al Dahra, and Carrfields. Specialized in supply chain optimization and market entry strategies.

• Former Head of Logistics - Lactalis UK & Ireland

• Supply Chain Director - Al Dahra Agriculture

• Expertise in UAE Government Food Security Programs

• Specialist in MENA region market development

Lucy Mwangi

Business Development Director

Finance and Administration expertise with exceptional business development and negotiation skills. Extensive hospitality network among chefs and procurement professionals.

• $15M+ in negotiated distribution contracts

• Extensive hospitality industry network

• Brand and trade marketing specialist

• Multi-channel business development expert

• Team Management, training, support and KPI target setting

Mohammad Ibrahim

Supply Chain Manager

Skilled in warehousing, distribution, and procurement within the GCC food industry, with experience collaborating with major agriculture and produce companies.

• 17+ years in supply chain management experience

• Former Assistant Supply Chain Manager - Al Dahra Agriculture

• Expertise in UAE food sector and distribution

• Specialist in warehouse operations and logistics

Strategic Partnership Strategic Partnership

Strategic Supply Chain Integration

Seamless supply chain excellence through our strategic partnerships with Bester and Braza Foods, delivering end-to-end solutions across global markets.

WL Food Marketing Synergy Benefits

Our integrated approach with Bester and Braza Foods delivers unmatched value across every aspect of food distribution and market entry.

Quality Consistency

End-to-end quality control with integrated monitoring systems

Market Intelligence

Real-time market data and consumer insights across MENA region

Risk Mitigation

Comprehensive risk management and contingency planning

Operational Excellence

ISO-certified processes and continuous improvement programs

Supply Chain Process Flow

Advisory

1

Market analysis & strategic planning

Execution

2

Supply chain implementation

Delivery

3

Market entry & distribution

Integrated workflow optimization across all stages

Ready to Expand Your Global Reach?

Direct access to global producers and UAE retail decision makers.

Let's discuss how we can accelerate your market entry and growth.

Supplier Expansion

Ready to enter Middle Eastern markets? Tell us about your products and expansion goals.

Buyer Sourcing Request

Looking for premium global products? Let us connect you with the right suppliers.