As a Trusted Food & Beverage Industry Partner Since 2018, We Empower Brands Through Cutting-Edge Innovation, Strategic Market Solutions, and Sustainable Growth Strategies
WL Food Marketing FZE was established in 2018 as a marketing and representation business for Food and Beverages with headquarters in Dubai. We have exclusivity deals with some of the largest producers, growers, and manufacturing companies globally, supporting them to launch and grow their businesses in the Middle East and Asian markets.
Our philosophy is to only supply the best products to our customers while maintaining high standards with a commitment to Food Safety. We specialize in developing growers and suppliers from multiple regions including Kenya, Uganda, Ethiopia, South Africa, Hungary, Northern Macedonia, Russia, and Poland.
Established in 2018 as premium food marketing and representation business
Headquarters in Dubai with extensive MENA market coverage
Exclusive deals with largest global producers and manufacturers
Specialized focus on fresh produce, agricultural commodities, and ready meals
Recognized distributor to Retail, HORECA, and Hospitality industries
Strategic partnership with Bester and Braza Foods since inception
150+ premium producers across 25+ countries
6 years of premium food marketing excellence
Commitment to sustainable food practices
Leading-edge supply chain solutions
Our strength lies in our integrated approach to food marketing and strategic partnerships.
We collaborate with industry-leading manufacturers to ensure premium-quality products.
Complete supply chain management with seamless logistics operations.
UAE market entry experts with comprehensive food safety certifications.
We offer a full range of organic products, carefully sourced to ensure quality, sustainability.
WL Food Marketing distinguishes itself through its robust, long-term partnership with Bester and Braza Foods, a leader in feed and grain solutions.
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Bester Feed & Grain (Pty) Ltd, a distinguished BexGroup company, is strategically established to excel in agricultural product marketing and distribution across global markets.
The company demonstrates unwavering commitment to value creation through exceptional service delivery, specialized market intelligence, and innovative risk management solutions designed to maximize client prosperity and operational success.
Braza Foods - Pure Nutrition, Genuine Flavor - serves as the strategic bridge connecting Brazil and the United Arab Emirates through premium egg protein-based supplementation products, fostering cultural connections through authentic flavors.
Dedicated to connecting cultures and delivering exceptional flavors, Braza Foods distributes culinary excellence throughout the UAE and GCC region, with ambitious expansion plans to bring premium products from around the world.
What makes WL Food Marketing unique is our strength in our partnership with Bester and Braza Foods, allowing us to not only market and launch our clients' products but also evaluate the whole value chain to offer consistency of quality and service levels.
This partnership allows WL Food Marketing to offer more than just product marketing.
WL Food Marketing's competitive advantage is significantly enhanced through our strategic alliance with Bester, a distinguished leader in Southern Africa's agricultural trade sector, and Braza Foods, which strategically connects Brazil and the United Arab Emirates through premium egg protein-based supplementation products.
Their exceptional ability to adapt to market dynamics and establish new industry benchmarks aligns seamlessly with our organizational mission to deliver comprehensive end-to-end value chain solutions through our collaborative partnership approach.
Our perspective is rooted in a forward-thinking approach that prioritizes innovation, integrity, and sustainable growth. We believe that success is achieved through collaboration, adaptability, and a relentless focus on delivering excellence.
We believe that everyone deserves daily access to essential and affordable food. As the global population continues to grow, ensuring a stable and reliable food supply is more critical than ever. We are committed to addressing this challenge through strategic investments and innovative agricultural practices.
Our mission is to support sustainable food systems that can withstand global disruptions and meet the needs of future generations. By fostering partnerships, investing in technology, and promoting responsible practices, we aim to enhance food security and create a resilient agrifood sector.